Compare us to the alternatives.
Each page below names what the competitor genuinely does better, what we do better, and when you should pick which. No straw-man comparisons — we'd rather lose a comparison honestly than win one with bad-faith feature checkmarks.
Three different tools for three different jobs
Apollo, Instantly, and Leads Gorilla each solve a real problem. So does FreelanceLeads.io — but a different one. Here's the honest breakdown of what each category is actually for.
Apollo — the contact database
From $49/mo
Apollo's strength is sheer contact volume — 270M+ B2B records you can filter by title, company size, and intent. It's built for enterprise-SaaS SDRs working a title-level filter across a huge universe, with a Chrome extension that pulls live LinkedIn profile data into the CRM.
Pick it when you're prospecting enterprise SaaS buyers and need verified emails on title-level filters. Apollo is the right tool for that.
Instantly — the sending engine
From $30/mo
Instantly is cold-email infrastructure: unlimited mailboxes, automated rotation, sophisticated warmup, and best-in-class deliverability tooling (bounce monitoring, blacklist alerts, inbox-placement testing across 5+ providers). It assumes you already have your list.
Pick it when you already have a 100k-contact list and your only problem is getting it into the inbox. Their mailbox + deliverability stack is best-in-class.
Leads Gorilla — the older local-agency suite
From $67/mo
Leads Gorilla is the all-in-one local lead-gen suite agencies grew up on. It pulls leads from Google Business Profile, Facebook, and Yelp, generates branded PDF audit reports, checks NAP consistency against 1,000+ citation directories, and ships reports in 14+ languages.
Pick it when you're an agency in non-English markets, you need Facebook + Yelp lead surfaces alongside GBP, and the 1,000+ citation-directory depth matters for your client work.
FreelanceLeads.io — the discover→audit→pitch loop
Free tier · Pro $13.99/mo
We're not a contact database and we're not a sending tool. We find local businesses by website weakness signals — every lead row is live-audited on the spot (PageSpeed + on-page), scored on a transparent 4-factor opportunity score (Tech 30% / Authority 30% / Social 20% / Reputation 20%), and the AI cold email references the actual measured weaknesses on each site, not generic merge tags.
Pick us when you're a freelance SEO, web designer, or small agency targeting local businesses by city and niche, and you want each pitch to reference the specific issues you found on the prospect's site.
Side-by-side: the four categories
A dash means the feature isn't part of what that category is designed to do — not that the tool is bad at it.
| FreelanceLeads.io | Apollo | Instantly | Leads Gorilla | |
|---|---|---|---|---|
| Data source | Google Maps | 270M+ B2B contact records | Bring your own list | GBP + Facebook + Yelp |
| Best for | Local-services pitching | Enterprise SaaS SDRs | Cold-email at scale | Multi-language agencies |
| Local-business focus | By industry, not by Google Maps | |||
| Website audit built-in | Live per lead (PageSpeed + on-page) | Post-discovery PDF | ||
| Pricing model | Flat monthly | Per-seat monthly | Per-mailbox monthly | Tiered monthly |
| Free tier | 5 searches/mo | Limited free plan | 30-day money-back only | |
| Setup time | Sign in, run a search | Filters + sequence config | Mailbox warmup (days) | Suite onboarding |
| Entry price | $13.99/mo | $49/mo | $30/mo | $67/mo |
Prices are the competitor's published list price for the entry-level paid tier as of April 2026 — see the footer of each /vs page for the source URL.